… [Read more...] about Man…F@#K!: The Honest Reality of Entrepreneurship by Rod Marchand
SMART Objective Setting for Managers by Irial O'Farrell
SMART Objective Setting for Managers by Irial O'Farrell If you manage teams, what frustrates you the most? If you're like most managers I've met, chances are it's the way "Johnny communicates his ideas" or the way "Chrissy keeps asking you to talk to the other team, rather than just doing it herself" or how "Jamie keeps asking the same questions over and over!". Developing these "soft" performance issues are very challenging. It can feel uncomfortable to raise the topic and many … [Read more...] about SMART Objective Setting for Managers by Irial O'Farrell
Hot Button Marketing, Revised Edition by Barry Feig
Hot Button Marketing, Revised Edition by Barry Feig Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity … [Read more...] about Hot Button Marketing, Revised Edition by Barry Feig
