Summary & Analysis of The Culture Code by ZIP Reads What are the three secret ingredients to a winning team? Here's a hint: talent isn't one of them. Author Daniel Coyle shares his secrets to creating a successful organizational culture. Drawing from various examples, Coyle shows that everyone--from companies to comedy troupes--can have success with three simple conditions. What does this ZIP Reads Summary Include? - Synopsis of the original book - A detailed overview of each … [Read more...]
Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello
Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business … [Read more...]
Hot Button Marketing, Revised Edition by Barry Feig
Hot Button Marketing, Revised Edition by Barry Feig Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity … [Read more...]
