John Daly, a highly-successful international event producer, advised his top Fortune 100 corporate clients on proper protocol both in the U.S. and around the globe for 44 years. He was dubbed “the guru of event design”! He created and then taught The Key Class, a program teaching soft skills, through the Santa Barbara Teen Court for the past five years and works with the Workforce Investment Board and a variety of organizations. Since 2013, Daly has provided the program to multiple high schools in Santa Barbara and currently has expanded it to all high schools in the Santa Barbara Unified School District School System, as well as Ventura County, California. In 2013-14, John Daly won the “Outstanding Fun In the Sun Individual Partner of the Year” Award from United Way. The same year, Daly won “mentor of the year” from Santa Barbara High School’s Dons Net Café and the 2014 Penny Jenkins Mentor Champion Award from the Fighting Back Mentor Program. John Daly is the 2015-2016 President of Partners in Education. He currently has written two books related to behavior, etiquette and protocol.
What inspires you to write?
Because I work with students and am an observer of life around me, I am inspired every day. I want to give people the “keys” to success which rely primarily on their behavior.
Tell us about your writing process.
I am an outliner. I sit at the computer and write everything I can think of down first. Then, I organize with my editor. I don’t write fiction, just non-fiction, so my focus is on situations rather than characters. I look at each scenario, and if I have a personal story to introduce that scenario, I use it.
Who are your favorite authors?
I am a big reader, so anything that interests me makes me stay up reading at night!
How did you decide how to publish your books?
My editor is also a published author. She introduced me to her publisher, and we hit it off and decided to work together. Troll River Publications is a small, boutique house that provides a lot of individual, personal attention. I liked all the help with the marketing they provide.
What do you think about the future of book publishing?
Well, I grew up holding books in my hands. I enjoy reading that way. I’m not into reading on the computer or hand-held devices, because I do that all day long! I hope hard covers and paperbacks never die away.
What genres do you write?
non-fiction, business, manners, business etiquette, social etiquette
What formats are your books in?