Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine.
He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer, and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports.
Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.
What inspires you to write?
I’ve just had a drive to write from the time I was a little kid. I couldn’t wait to get involved with the school newspaper in grade school, and I’ve sought out writing outlets ever since. I find it really satisfying to help and move people with my words.
Tell us about your writing process.
I don’t think I have ever written a series of drafts – I will write down some ideas, and then build on them. During the editing process, I will clean things up, but the central content is typically not touched.
What advice would you give other writers?
Write about things that interest you. I’ve mostly written non-fiction in areas that I enjoy, and it just flows out. Also, I have a fiction book that’s been spinning in my head for two decades. I’ve got tons of notes, and plan to spill it all out in the coming year. It’s based on an experience in my past, so it comes pretty easy.
How did you decide how to publish your books?
It’s been a process of experimentation. With a book I wrote earlier this year, I made it exclusive to Kindle, and had a print version up via CreateSpace. With my most recent book, I decided to try out other places, such as B&N and iTunes. The verdict is still out for me on whether it’s worth taking the diminished commission from Amazon when not being exclusive there.
What do you think about the future of book publishing?
I think self-publishing will continue to gain momentum. My book, Extra Money Answer, from earlier this year, was actually the result of a “traditional” publisher coming to me to ask me to write a book. I outlined what I wanted to write about, and they came back and pushed for a “get rich quick” angle. That just wasn’t an option for me, and in addition to other negatives I saw with the publisher, I didn’t like that they were focused more on the bottom line than an honest book.
What do you use?
Professional Editor, Professional Cover Designer
What genres do you write?
What formats are your books in?
Both eBook and Print