Tell us about yourself.
All my life, I’ve carried a deep desire to make a positive difference to others. It’s more than just a wish – it’s a need, a calling that fills my heart. If I had a magic wand, I’d use it to heal minds, lift spirits, bring joy and well-being to everyone I meet.
Over time, this drive blended with my work. I discovered that leading teams was the perfect way for me to fulfil my purpose. Leadership, for me, is not about being in charge – it’s about serving. It’s about creating an environment where individuals feel seen, heard, and valued.
Watching people and teams surpass their limits fills my workdays with purpose, turning tasks into something meaningful. Leadership is a powerful way to care for others and be part of something greater than myself. That’s why every day feels less like work and more like a calling.
As my journey progressed, I was drawn to roles that let me channel my passion for people. And today, I am grateful to wear many hats – as a corporate leader, executive coach, founder, thought leader, consultant, author, and speaker – all tied by a common thread: a dedication to people.
With an emphasis on achieving results that go beyond numbers, I focus on people and purpose to build workplaces that are both effective and fulfilling. When people feel truly connected to their work, incredible things happen – not just for them but for the whole organization.
Currently, I serve as Chief Customer Officer on the Executive Board of Breitling and am honored to sit on the Advisory Board of ICG Crimson Galleries LLC.
Switzerland is home, where I live with the love of my life, our energetic twin cherubs, and Milka, our dog. But as much as I love the mountains and chocolate, I craved a bit more adventure. It led me to an exchange year in Indiana during my teens, followed by a master’s in marketing and communications in San Francisco. These experiences sparked a lifelong passion for exploring other cultures.
With more than 23 years spanning the Americas, EMEA, and APAC regions, I’ve been fortunate to work across a variety of industries, including Luxury, Advertising, and FMCG. This breadth of experience has given me a unique perspective on what drives businesses forward: people and the connections we foster.
As the founder of FlowFusion Sarl, I’ve developed unique approaches to foster thriving workplaces where both individuals and organizations excel. That’s why I wrote a book on how to find FLOW@WORK. An approach centered on Flow Leadership and the Power of the 3Ps: People, Purpose and Performance.
I believe deeply in the power of caring leadership. So, together, let’s dare to care, nurture growth, and plant the seeds of change that will help individuals, teams, and entire organizations flourish.
This isn’t just about transforming the workplace; it’s about creating a culture that values well-being as much as it values results. When people thrive, even the sky is no longer the limit – the stars become our destination.
Where did you grow up, and how did this influence your writing?
I grew up in Switzerland, nestled in the quiet rhythm of the mountains, lakes, and seasons. There’s something about the stillness of Swiss nature—the crisp morning air, the snow-covered silence, the green rolling hills—that quietly seeps into your being. As a child, I didn’t have the words for it, but now I know: it grounded me.
There’s a calmness in growing up surrounded by landscapes that don’t demand attention but invite presence. I learned to listen early—not just to people, but to silence. To feel the wind shift. To notice small things. That slow, steady awareness has stayed with me ever since.
But then came the other half of my life—the expat years. Big cities. Big energy. I lived in places that never slept, where ambition buzzed in the air and conversations happened at lightning speed. From Indiana to San Francisco to the far corners of EMEA and APAC, I soaked it all in—the cultures, the contrasts, the intensity.
And it changed me. Gave me an edge. A hunger to grow, to challenge, to evolve.
My writing lives at the intersection of those two worlds.
From Switzerland, I carry a love for depth, reflection, and quiet truths. From my global life, I bring movement, rhythm, perspective, and drive. I’ve learned to hold both—the pause and the pace. The grounding and the ambition.
When I write, I hear the mountains and the cities. I feel the stillness and the spark. And maybe, just maybe, that’s what gives my words their flow.
What was your journey to getting published like?
My story of getting published is not one of overnight success. It’s a story of resilience—of holding on when it would have been easier to let go.
For four years, I knocked on doors. I sent proposals, emails, outlines—some beautifully crafted, some written late at night in a moment of hope. I lost count of the rejections. Hundreds, maybe more. Some were polite, others silent. Some came from people who hadn’t even read a word.
But I never gave up.
Because deep inside, I knew something. I knew it only took one person. One person to read my words and see what I saw. To believe in the message, the potential, the impact. I held onto that truth—sometimes stubbornly, sometimes with tears in my eyes, but always with certainty.
Even when no one else believed it would happen.
Even when it would’ve been easier to walk away.
I kept going. Not because I was fearless, but because something stronger than fear kept me moving: belief.
Belief that the right person was out there. That the door would open. That my words would find their way.
And eventually—they did.
That moment, when someone finally said yes, didn’t feel like luck. It felt like alignment. Like everything I had been holding onto had finally landed in the right hands.
Getting published wasn’t just about the book—it was about proving to myself that trusting your path, even when it’s quiet, even when it’s hard, is always worth it.
Because one yes can change everything.
And sometimes, you have to be the one to believe in it first.
What’s the best piece of feedback you’ve ever received?
Trust the process.
What advice would you give to aspiring writers?
To the First-Time Authors: Keep Going, Keep Dreaming, Keep Writing
To all the first-time authors out there, staring at a blank page, questioning if your words matter—let me tell you something: they do. Your story, your message, your voice—it all matters.
The journey of writing a book isn’t about knowing exactly how you’ll get there. It’s about trusting that if you show up for your dream, the path will unlock itself. The right people, the right opportunities, the right moments—they will find you. But first, you have to believe in your own story.
The How Doesn’t Matter—The Why Does
It’s easy to get caught up in how to write, how to publish, how to make it work. But the truth? The "how" unfolds when the "why" is strong enough. Focus on why this book needs to be written. Why it matters to you. That’s where the magic happens.
Put all the chances on your side—connect with people who inspire you, read books that energize you, surround yourself with those who uplift you. But also trust that when you visualize your success, the right people will naturally come your way. Energy attracts energy. Believe in what you are creating, and you’ll draw the right people into your world.
Create a Space That Invites Your Words to Flow
Writing isn’t just about discipline; it’s about setting the mood, creating a space where your thoughts feel welcome. For me, lighting is everything. The right ambiance, the right mood—it conditions my mind to be in the zone. A glass of sparkling water with a slice of lemon or a warm latte on my side? Non-negotiable. A candle? One of my thing, so if it is your, light it. Whatever signals to your brain that this is writing time—do it.
And once you’re there, let it all spill onto the page. Don’t filter, don’t judge, don’t overthink. Trust the flow. Writing isn’t about getting it perfect on the first try—it’s about allowing your thoughts to take shape. The clarity comes later.
Edit Like a Surgeon—Cold, Precise, Unforgiving
The first draft is for you. The next ones? Those are for the reader. After the flow, comes the craft. Edit with a sharp mind. Cut what doesn’t serve the message. Be ruthless. Shape and stitch your words like a surgeon—mechanical, cold-minded, eager to refine. The magic is in the reworking.
Share It with the Right People—Forget the Rest
Not everyone will care. Not everyone will support you. And that’s okay. Share your work with the people who lift you up, challenge you, and want to see you win. Forget the ones who don’t. Protect your dream by surrounding yourself with those who believe in it too.
Keep Showing Up for Your Story
If you feel called to write, it’s because someone out there needs to hear what you have to say. You may not know who they are yet. You may not even know how you’ll reach them. But if you stay committed, keep believing, and trust the journey, your book will find the people it’s meant for.
So keep going. Keep writing. Keep dreaming. Because the world needs your voice.
What’s a fun fact about you that your readers might not know?
I’m a complete chocolate addict—Swiss roots, so I guess it’s in my DNA. I firmly believe most problems can be softened (if not solved) with a good square of dark chocolate… or two. Okay, maybe three.
What’s your guilty pleasure book or genre?
While I read plenty of leadership and business books, my guilty pleasure is anything spiritual or a little esoteric. Give me a book on energy, intuition, or ancient wisdom, and I’m hooked. You’ll often find a crystal as a bookmark and a highlighter in hand—just in case the universe is trying to tell me something.
What’s your favorite quote about writing?
{“There is no greater agony than bearing an untold story inside you.” — Maya Angelou
When you’re not writing, how do you like to spend your time?
With my twins, and my partner in crime, the love of my life!
Do you remember the first story you ever read, and the impact it had on you?
While I don’t remember the very first story I ever read, I do remember the first genre that truly pulled me in—the esoteric books I found tucked away on the shelves of my mother’s library. As a child, I didn’t always understand the words, but I was captivated by the mystery, the symbols, the sense that there was something more to this world than what we could see. Those books whispered of energy, soul, intuition, and unseen forces—and somehow, they made complete sense to me. They made me feel connected, curious, and wide open to possibility. In a world that often felt structured and predictable, those pages gave me permission to wander, wonder, and believe that answers might be found in unexpected places. Looking back, I realize that’s where my love for deeper meaning began—and why I write today from a place that always seeks truth beneath the surface.
What has inspired you and your writing style?
When I think about what fuels my writing, it always comes back to one thing: people who make a real impact. The ones who don’t just talk about change but actually live it. The leaders, visionaries, and thinkers who challenge the way we see the world—and ourselves.
I’ve always been drawn to books that expand the mind, uplift the spirit, and make you think. Whether it’s leadership, mindfulness, personal growth, or storytelling that carries deep life lessons, I gravitate toward words that truly matter. That’s why I find so much inspiration in people like Arianna Huffington, who redefines success beyond just achievement; Deepak Chopra, who bridges science and spirituality in a way that makes you rethink what’s possible; and Paulo Coelho, who has this magical ability to turn life’s biggest truths into simple, unforgettable stories.
Then there’s Joe Dispenza, whose work on the mind-body connection and the power of thought completely fascinates me. He proves that we are capable of rewiring our reality when we shift our mindset—something I’ve always believed in. And Jay Shetty, who makes ancient wisdom accessible in a way that feels fresh, modern, and actually applicable to our lives. These are the kinds of people who remind me that real transformation isn’t just an idea—it’s something we can create, step by step, choice by choice.
So why do I write?
Because I believe words have power. They can lift, inspire, challenge, and connect us. Writing, for me, is about contributing to a bigger conversation—about leadership, purpose, and the kind of workplaces (and lives) we want to create. It’s about helping people thrive, not just survive.
I started this journey with a simple idea: that work—and life—should feel meaningful. That when we put people, purpose, and well-being at the center, incredible things happen. My writing is my way of sharing that belief, of sparking conversations that matter, and of hopefully making even the smallest positive difference in someone’s life.
But let’s be clear—I’m not just about inspiration and feel-good ideas. I’m also commercially driven, and I believe in results. My approach isn’t about choosing between people and performance; it’s about proving that the two are inseparable.
For years, we’ve been conditioned to believe that success is all about numbers, productivity, and efficiency at any cost. And while those things matter (of course they do—businesses exist to perform), I’ve seen firsthand that true performance is unlocked when people feel connected, valued, and purpose-driven. The best results don’t come from burnout, pressure, or outdated leadership styles—they come when teams operate in flow, when they are aligned with their work, and when they feel empowered to bring their best every day.
I write because I want to challenge the traditional definition of success and show leaders a different way—one that’s just as commercially effective, but far more sustainable, human, and fulfilling. I don’t believe in fluffy leadership. I believe in high performance, strategic thinking, and business growth—but done in a way that lifts people up, not wears them down.
That’s the message I want to share. That’s why I write. Because I know that when we shift the way we lead, we don’t just improve workplaces—we unlock game-changing results. And I want to be part of that shift.
How do you deal with negative reviews?
Well, to be honest—I haven’t experienced one yet, but I know it will come. And when it does, I’ll approach it the same way I handle constructive feedback at work:
I’ll take a step back, look at it from the other person’s perspective, and ask myself, “Is there something valuable here?” If there’s a point that’s true, helpful, or something I can grow from, I’ll absolutely take it on board.
And the rest? I’ll leave it with kindness, knowing that we can’t be everyone’s cup of tea—and that’s okay. I’d much rather be someone’s strong coffee anyway.
How do you connect with your readers?
In the same way I connect with my network on LinkedIn—authentically, with care, and a genuine desire to inspire.
I share stories that are real, reflections that are honest, and thoughts that come from the heart. I’m not trying to sound perfect or polished—I’m trying to be human.
Whether it's a post, a page in my book, or a message in someone’s inbox, my goal is always the same: to create a moment of connection. Something that makes someone feel seen, understood, or just a little more uplifted in their day. That’s where the magic happens.
What’s next for you as a writer?
To launch my book on July 3rd, published by Wiley.
Are there any Easter eggs or hidden messages in your work?
Yes—and it’s not just one. Throughout my writing, I’ve quietly woven in phrases, thoughts, and rituals that come directly from my real life—things I say to my children, quotes I’ve journaled over the years, even subtle nods to the mentors who’ve shaped me.
If you read closely, you might also notice recurring themes of stillness, movement, and flow—a rhythm that mirrors the duality of my life between the quiet of Switzerland and the buzz of big cities.
They’re small, intentional touches—my way of leaving a trail of breadcrumbs for those who, like me, believe that meaning often hides in the details
If you could share one thing with your fans, what would that be?
Turn your dreams into your reality.
Gaelle Devins’s Author Websites and Profiles
Website
Amazon Profile
Gaelle Devins’s Social Media Links
Instagram
LinkedIn
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.