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Hot Button Marketing, Revised Edition by Barry Feig

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Hot Button Marketing, Revised Edition by Barry Feig

Hot Button Marketing, Revised Edition by Barry Feig Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity … [Read more...]

Filed Under: Business Books, Buyer's Guides Tagged With: business, Entrepreneurial Help, Hot Button Selling, Sales Help, Selling Psychology

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