Merchant ABCs Volume 1 is for new or established merchants with affiliate programs or contemplating starting one.
This book is a collection of transcripts of discussions with some of the best minds in affiliate marketing, plus lists of resources on how to implement the recommended actions.
Included are discussions with top affiliates, award winning affiliate managers and outsourced program managers with many years of experience. Read the Voices of Affiliate Marketing as they lead you through the maze of creating and managing an affiliate program.
Table of Contents
What is an affiliate program?
Chapter 1 What is an Affiliate Program and How Does it Work
Chapter 2 Merchant Readiness for an Affiliate Program
Chapter 3 Can You Afford to Have an Affiliate Program
Chapter 4 Affiliate Agreement Essentials
Chapter 5 Merchant Policies Regarding Natural SEO
Chapter 6 How and When to Choose an Outsourced Affiliate Manager (OPM)
Chapter 7 Seven Suggestions for Engaging and Efficient Affiliate Newsletters
Chapter 8 Using Analytics for Affiliate Recruiting
Chapter 9 Why Merchants Need An Editorial Calendar
Chapter 10 Steps to Revamping and Relaunching An Affiliate Program
Chapter 11 Affiliate Marketing: Then and Now
Links to Additional Podcasts on Merchant ABCs
Special Collection of Podcasts for Q4
Links to All Podcasts in This Book
Websites You Should Visit
Deborah Carney has been involved in online marketing since 1997, with a variety of web projects. Currently an award winning affiliate program manager, internet consultant, blogger and podcaster. Carney started the popular ABCsPlus series of podcasts to teach people how to make money online. The series includes Affiliate ABCs, Blogging ABCs, Merchant ABCs, BookGoodies, and WAHMoms-WAHDads with more coming. Carney has also spoken at many affiliate industry events and has a long history of public speaking and writing on disability rights and issues relating to children with disabilities. Currently Deborah is transcribing the many informative podcasts she has produced with industry experts in both internet marketing and book publishing and will be compiling those into books that will give people good, real, and actionable information from a variety of voices, not just her own opinions.